Rutilus is a boutique music & media company. We handle label services and A&R, oversees the right management and PR partners for our artists and offers publishing and producer management services. We look forward to expanding our reach with the best possible partners for each artist in each market.
Miika Särmäkari, is the head of Rutilus and works directly with label’s artists creating individual plans for sponsorships, marketing and PR.
Miika founded his first music label in 2009 and became Editor-In-Chief of a music media in 2010. From leading a culture magazine and a music radio, he proceeded into working with advertising and Finnish music export as well as creating a content plan for Red Bull Media House in Finland. Besides building connections within the music industry, he has been serving as a radio host for several music programmes.
Miika continues his artist career, spanning for over 15 years under the stage name Särre, and keeps pushing onto new fields with his own artistry. He is passionate about music, runs a basketball blog as a hobby and enjoys spending time with his family.